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Recent Columns
March 2008,
Week 1
1. Now presenting.
2. Point of sale.
3. Internuts
4. Hide those pictures.
February 2008, Week 4
1. It says here in the encyclopedia.
2. What's the password?
This Column Appears in:
Birmingham, AL, "News"
Little Rock, AR "Democrat Gazette"
New Britain, CT "Herald"
Orlando, FL, "Citizen Gazette"
Vero Beach, FL, 'Press Journal"
Kaneohe, HA, "Midweek"
Geneva, IL, "Chronicle"
Shreveport, LA " The
Times"
Worcester, MA Telegram Gazette"
Orlando, FL, "Citizen Gazette"
Carlisle, PA, "Evening Sentinel"
Fort Myers, FL "News Press"
Spokane, WA, "Northwest Online"
Bangkok, Thailand, "Post"
Shanghai, China “Daily
News”
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November 2007, Week 5
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SO WHADDAYA THINK?

NOTE: Since we first penned the article on
Retrevo (below), a web site dedicated to product reviews, we found they
did not include some major sources. This has led us to the confirmed
opinion that it is still best to use Google to search on any topic,
including finding reviews for products.
Retrevo.com is a site
with tons of reviews on high-tech consumer products.
There's interesting stuff here.
Product reviews are probably the main reason
that readers look at what a tech columnist has to say, especially in
this heavy buying season. (The other reason is that we're so
good-looking.) The problem with looking at a lot of reviews is trying to
filter the results. The Retrevo site filters them for you.
A bot goes out and finds all the reviews from
PC Magazine, Amazon, CNET, Epinions and other sites, consumer and
expert, and funnels them into a "thumbs up" or "thumbs down" product
picture. From there, you can drill down and get more details.
You can confine the searches. Do you want to
look at only the low end of the range? Digital cameras start at $14 and
snap one- or two-megapixel photos. Or would you rather find out what's
available on the high end?
On the Web site the main screen shows pictures
of 14 categories of gadgets. Click on one and you're off and running. On
the next screen, select your preferences. Then you get a film strip
along the bottom showing photos of the products in that category. Off to
the left you get a chart showing the trade-off between features and
price.
Clicking on links to the reviews is a good
education in how to buy a product. Digital cameras, for example, are
often advertised, and sold, on the basis of how many megapixels are in
each picture. But higher megapixel counts do not always produce better
pictures, and you often get better pictures from cameras with lower
counts. Other factors, such as the lens, quality of the sensor chips and
the internal software, count heavily but are not easy to quantify or
advertise.
Printers are another example. Fast printers get good reviews. In the
real world, however, the difference between a printer that turns out 15
pages a minute and one that turns out 12 pages per minute is
insignificant. How much time is saved? And what were you going to do
with it? Companies that make laser printers have for many years designed
them so the hot drum that solidifies the powdered ink is set to heat up
quickly, even though this shortens its life. This is done so that
reviewers get fast printing -- more pages per minute -- when they first
turn it on, resulting in higher marks in the review. (What, you think
those printer companies are stupid? They know how to game the system.)
That's where the user reviews come in. The old Packard Motor Car Co.
used to rely heavily on this approach in its advertising slogan: "Ask
the man who owns one."
Amazon.com has a lot of user
reviews, but they may not mention all the products you want to look at.
The advantage of the Retrevo.com
site is the sheer breadth of the reviews. It has pulled together reviews
on 455 digital cameras, for example. Who could possibly review that many
cameras? Not one person, certainly.
Products are listed by type and price. It often turns out that a
lower-priced product is the same one that was high priced last year, and
so the steady erosion of time has worked in your favor. In any event,
it's a quick way to let your fingers do the walking for holiday
presents.
HOW GREEN ARE YOU?
The answer, according to HYmini.com,
may be blowing in the wind. This company makes a wind-powered recharger
that works with many cell phones, digital cameras, PDAs, older iPods and
other 5-volt rechargeable devices. It's
fairly
expensive: $50 for the base unit, plus $10 more for accessories you'll
almost certainly want, but what price are you going to put on being
environmentally correct?
The little kidney-shaped device fits easily in one hand, and a little
fan spins in the wind to charge its battery. We figure there's a
definite limit on how long someone is willing to stand and hold it up in
the air, hoping for a steady breeze, so the accessory pack offers an
easier way.
A small case and clamp costing $10 lets you attach the HYmini to a
bicycle handlebar or partially opened car window. Clipping along, the
fan spins merrily and a recharge takes an hour or less. This provides
enough power to run an MP3 player for two hours or a cell phone for 40
minutes. If there's a decent breeze at your local outdoor cafe, you can
sit and recharge (the HYmini, we mean} in about the same time.
The company is throwing in a solar panel for $10 on a sale right now.
The car mount, bike mount and armband accessories are all back-ordered
until 2008.
INTERNUTS
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FSF.org has free programs for
users of the Linux operating system.
Includes stock market trackers, crossword puzzle generators and many
more.
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Switched.com is a subset
of AOL News, and has odd stories. We learned of Best Buy stores
faking a shortage of Nintendo Wii game
machines by having a clerk walk around with a unit held high
overhead and the store's public address system stating this was the
last one it had. This was done every half-hour with a new one for
sale each time, the reporter noted.
BOOKS
"The Big Book of Windows Hacks" by Preston Gralla; $35 from
oreilly.com .
This is definitely a big book, weighing close to 5 pounds, but the tips
and tricks float to the top. "Hacks" are not spyware or viruses, but
quick ways of doing things that would otherwise be harder and/or cost
money. We learned you can
speed
up your Windows Vista system by plugging one of those flash drives into
a USB 2 port. You can use only certain kinds of flash drives, though,
and you learn which ones from the book. You can also learn how to turn
your PC into a video recorder, or how to control another PC remotely,
using the tools already built into Windows XP.
NOTE: Readers can search seven years of columns here at
oncomp2.com or the most recent two
years at oncomp.com
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